Performance Marketing

// OUR PERFORMANCE MARKETING CAPABILITIES

Driving Measurable Growth Through Data-Driven Advertising

Campaign Strategy & Planning

Develop channel-specific acquisition strategies aligned with business goals, customer journeys, and revenue targets.

Google Ads Management

Launch and optimize Search, Display, Performance Max, Shopping, and YouTube campaigns for measurable growth.

Meta Ads Management

Create, test, and scale Facebook and Instagram campaigns focused on leads, sales, and customer acquisition.

Landing Page Optimization

Improve landing page experience, conversion rates, and campaign performance through continuous testing and refinement.

Audience Targeting & Retargeting

Build high-intent audience segments and remarketing funnels to maximize conversions and reduce acquisition costs.

Performance Tracking & Reporting

Monitor campaign performance, attribution, ROAS, CPL, and conversion metrics to drive ongoing optimization.

// HOW WE DO IT

A Right-Fit Channel Plan Before a Single Rupee Goes Live.

Audit and Discovery

We start by understanding your margins, your buyer journey, and where your past spend actually went. No channel recommendations until we know what your business can sustain profitably.

Channel & Budget Architecture

Not every brand belongs on every platform. We map budget allocation across Google, Meta, Amazon, marketplaces, and quick commerce based on where your specific buyer actually converts, not where the industry defaults.

Launch, Test, & Tighten

Campaigns go live with structured A/B tests across audiences, creatives, and bidding strategies. The first 30 days are built for learning. Every data point feeds the next optimization cycle.

Scale What Works, Cut What Doesn't

Once we identify winning combinations, we scale spend into proven channels and pull back from underperformers. Monthly reporting ties every rupee to pipeline, revenue, or measurable brand lift. No vanity metrics survive the review.

// OUR BENEFITS

What Changes When You Work with Us?

Spend Discipline

Every campaign launches with defined cost-per-lead thresholds and conversion tracking verified before a single rupee goes live. No guesswork budgets.

Search Intent Over Volume

We build ad groups around what buyers mean when they type, not how many people type it. High intent beats high volume every time.

Tighter Campaigns

Weekly search term reviews, negative keyword pruning, and bid adjustments based on real conversion data. Your account improves every cycle.

Better Landing Pages

A great ad sending traffic to a weak page is wasted money. We align every landing experience to the ad copy and intent behind the click.

Transparent Reporting

Cost per lead, cost per acquisition, ROAS by campaign, quality score trends. You see exactly where budget went and what it brought back.

Pro-Platform Thinking

Google is not always the answer. We evaluate where your buyer actually searches and allocate across Search, Shopping, Display, and YouTube accordingly.

// OUR WORK

Case studies

Madgul Antaraa

Madgul Antraa, equipped with its team of skilled professionals, has been in the real estate business for a long time. With a vision to become best in various industrial verticals, they have taken up the responsibility to use nature friendly resources in every project they undertake.

Although having established that Rungta Group are connoisseurs in the real estate realm, located on the outskirts of Kolkata, Madgul Antaraa wanted to get their bookings kick-started.

Madgul Antaraa

Although having established that Rungta Group are connoisseurs in the real estate realm, located on the outskirts of Kolkata, Madgul Antaraa wanted to get their bookings kick-started.

Madgul Antaraa

Although having established that Rungta Group are connoisseurs in the real estate realm, located on the outskirts of Kolkata, Madgul Antaraa wanted to get their bookings kick-started.

// OUR WORK

Proof, not promises.

Vedaearth Lounge Spa

Vedaearth Lounge Spa is a premium vegan wellness brand in Bangalore offering spa therapies, facials, hair treatments, and holistic wellness experiences rooted in Ayurveda and aromatherapy.

Limited awareness around vegan wellness and spa treatments.
Difficulty generating qualified leads consistently.
Low market familiarity with the benefits of vegan beauty services.
Need to build trust before converting prospects into appointments.

Developed awareness-focused Google and Meta advertising campaigns.
Created audience segments based on wellness and self-care interests.
Designed conversion-focused landing pages and ad creatives.
Continuously optimized campaigns to improve lead quality and cost efficiency.

Increased monthly lead generation from 20–27 leads to over 500 leads.
Improved appointment bookings through targeted campaigns.
Reduced cost per lead through ongoing optimization.
Strengthened brand awareness among wellness-focused audiences.

Boujeelife

Boujeelife is a premium stationery brand offering thoughtfully designed notebooks, journals, planners, bookmarks, and productivity products for consumers seeking quality, functionality, and mindful organization.

Newly launched brand with limited market awareness.
Multiple product categories requiring different audience strategies.
Limited advertising budget during the initial growth phase.
No historical customer data for campaign optimization.

Conducted competitor research and audience segmentation.
Built product-specific Google and Meta advertising campaigns.
Developed conversion-focused ad creatives and copy.
Implemented continuous campaign testing and budget optimization.

Generated sales within the first month of campaign launch.
Increased monthly conversion rates by 20–30%.
Achieved CTRs of up to 9% across advertising campaigns.
Established a scalable acquisition channel for future growth.

Advait

Advait is a premium fashion and lifestyle brand known for artistic prints, unique fabrics, and contemporary designs that blend creativity with craftsmanship.

Niche product category with a premium pricing structure.
Difficulty reaching audiences interested in artistic fashion.
Building trust for an emerging fashion label.
Converting interest into consistent online sales.

Identified high-intent fashion and lifestyle audiences.
Launched targeted Meta and Google advertising campaigns.
Created creatives emphasizing craftsmanship and uniqueness.
Optimized campaigns around purchase behavior and customer engagement.

Achieved up to 80% return on advertising investment.
Increased monthly order volumes by up to 30%.
Improved brand recognition among target audiences.
Established a sustainable customer acquisition framework.

// FAQs

Do you handle the creatives and landing pages, or do I need to bring my own?

We handle the full ecosystem. That includes ad creatives, campaign copy, landing page recommendations, and performance optimization. You do not need to bring finished assets. Our team produces the creative, tests variations, and iterates based on what the data shows. If you already have a design team, we collaborate with them and provide performance-led creative direction.

How often will I get reports, and what will they show?

Reporting cadence depends on your business model. E-commerce clients receive daily performance trackers, weekly reviews, and detailed monthly reports. Lead generation and service businesses get bi-weekly updates and monthly deep-dives. All reports are delivered through AgencyAnalytics or Looker Studio dashboards with real-time visibility into spend, cost-per-acquisition, ROAS, and channel-level breakdowns. No PDF summaries with vague commentary.

Can you manage campaigns across Google, Meta, Amazon, and marketplaces at the same time?

That is exactly how we work. Most of our performance engagements are integrated across five or more platforms simultaneously. We manage Google Ads, Meta Ads, Amazon Ads, marketplace advertising, and quick commerce channels under a single strategy umbrella. Budget allocation across platforms is reviewed monthly and shifted based on where your buyers are actually converting.

What is quick commerce advertising, and should my brand be on it?

Quick commerce platforms like Blinkit, Zepto, and Swiggy Instamart are becoming serious advertising channels for FMCG, grocery, personal care, and household brands. If your product is sold through quick commerce, sponsored placements on these platforms can drive significant incremental sales. We currently manage quick commerce listing and advertising for active clients and are expanding this as a dedicated capability.

What is the minimum budget you recommend for performance marketing?

We do not enforce a blanket minimum, but we are transparent about what it takes to generate meaningful data. For most categories, a starting budget of 1 to 2 lakh rupees per month across platforms gives us enough room to test audiences, creatives, and channels properly within the first 90 days. We would rather start lean and scale into proven winners than spread a large budget thin across untested channels.

Accelerate Revenue with Performance Marketing That Accounts Every for Every Rupee.

// OUR PERFORMANCE MARKETING CAPABILITIES

Driving Measurable Growth Through Data-Driven Advertising